About BabySquad®

Hi there,

I'm thrilled to share with you more about our company, BabySquad®. My husband and I started this journey back in 2018 with a goal to design and share beautiful keepsakes for new parents at an accessible price, while creating a bonding experience for parents and babies.

Back then, we only had one product, the flagship Photo Frame Kit, and the brand was called Babyprints, but as we expanded our product line, we changed the name to reflect the spirit and diversity of our products and brand.

The turning point for us was when we got a call from Good Morning America, and was featured as a 'must-have' gift for new parents. It goes without saying, we loved all of the attention. We were blown away by the demand for the product, and as they say, we've never looked back since. 

As we've grown, we've continued to think about how we innovate and deliver more value for our customers. One thing that we constantly think about at BabySquad® is how we can deliver a "WOW" experience for our customers. This is core to everything that we do and we believe you'll see that carry through in our products. From the beautiful gift-ready packaging, to the handcrafted wooden frame and the shatter-proof tempered glass (that is 8x stronger than traditional glass), every aspect of our products are superior and this isn't by mistake!

At BabySquad®, we make more than just beautiful decorations. We aim to create ways to preserve memories and relive the moments that make parenting such a joy.

We're a small business with 17 employees. Everything that we do is a labor of love and when you purchase from us, your money stays locally in the community and supports the livelihood of a women owned, small business. 

I thank you personally for allowing us to be a part of your journey.

We hope that BabySquad® will bring joy and happiness to your family for years to come.